体验冰岛护肤奇迹 新浪时尚专访蓓欧菲CEO

　　Mr。 Frosti Olafsson，2012年毕业于伦敦商学院MBA，有着4年雷克雅未克大学董事会成员经历，自2017年2月任职蓓欧菲全球首席执行官至今，公司总部位于冰岛雷克雅未克。

　　1。蓓欧菲的产品成分可以说非常简单，每种产品只有7~20种成分，像这样纯净的产品在保存上有哪些独特的工艺？保质期是多长时间？

　　Thank you！ Happy to here with you today！ The reason why we use few ingredients is not only because that we want the products to be as pure as possible and we only want to use what it is necessary each time， it is also because of our unique growth factors， the proteins that do the hard work，most noticeablely EGF。 They do not blend well with many of the common ingredients in cosmetics， consequently we have to be very selective on how we formulate the products。 So this means we can not use any oils， we can not use any emulsifiers， several vitamins；fragrance free。 In many cases， this is to make sure that the EGF to have the abtimo environment to do the great work that it can do for our skin。

　　很高兴今天在这里见到你！很高兴你能喜爱蓓欧菲。蓓欧菲希望做到尽可能的纯净，所以我们的产品采用较少且必需的成分。另外我们独特的生长因子，承担着产品功效的重要作用，其中最主要的是表皮生长因子（EGF）。它们与化妆品中的许多常见成分不能很好地结合在一起，因此我们必须对产品的配方进行严格的筛选。这也就意味着我们不能使用任何油脂、乳化剂、部分维生素以及芳香剂等。这也是为了确保EGF能够更为有效的作用于我们的肌肤。

　　2。蓓欧菲与其他同类型的护肤品有什么不同，最大的优势在哪里？

　　So we are able to source ingredients from lceland which obviously help us a lot with purity of the ingredients， some of our ingredients are unique on world scale。 Secondly， the biotechnology behind the growth factors-the EGF is unique on world scale。 We had to spend proximately ten to fifteen years developing this technology。 So for us this is probably the corner stone of the uniqueness of Bioeffect as a brand， one of the primary reasons why the products work as well as they do。

　　我们利用冰岛纯净的自然资源，这无疑有助于提高原料的纯度，我们的这些原料在全球范围内也是独一无二的。其次，蓓欧菲背后依托的强大生物技术在世界范围内更是绝无仅有的。我们为此花费了10到15年的时间来研发这项技术，因此，对我们来说，这就是蓓欧菲品牌独特性的基石，这也是蓓欧菲产品能够切实有效的主要原因之一。

　　3。 在高效与安全之间，蓓欧菲是怎样做到平衡的？

　　So， our scientists play a lot emphasis on sourcing only safe and solid ingredients。 We of course operate under the regulatory environment in the European Union， which means we only use the ingredients that have been approved and gone through all the research process there。 Thirdly， within our scientific team， we have skin researchers and cell researchers that run scientific studies on all of our ingredients and ensure the quality control is up to the highest standard when it comes to on our overall production。

　　我们的科学家非常重视只采购安全可靠的原料。当然，我们在欧盟的监管环境下运作，这意味着我们只使用已得到批准并经过所有研究印证的成分。其次，在我们的科学团队中，有皮肤研究人员和细胞研究人员对我们所有的成分进行科学研究，并确保质量控制在整体生产线上的最高标准。

　　4。 您如何看待中国市场？针对亚洲人的肌肤特点是否会有定制产品？

　　So for us， the Asian market is very exciting and we are humbled and grateful for how well our products have been received in Asia。 We are definitely taking into considerations the Asian preference in our product development。 You could say that we also look towards Asia when it comes to the science behind our products， so in that context， just name an example， we plan to launch an EGF facial essence next year， which is the common step in the regiment for Asian women， not as much in Europe， but of course we hope to introduce this step towards European and North American population as well。 Overall， for us Asia is the most interesting region both when it comes to growth potential and we are also humbled by how well the products have been received in Asian region。

　　对蓓欧菲来说，亚洲市场是非常令人兴奋的，对于蓓欧菲在亚洲市场受到的欢迎我们非常感激，所以我们也要考虑到亚洲客户的偏好，在产品研发上随时关注亚洲市场的需求。我们计划明年推出一款EGF面部精华，这是专门针对亚洲客户而研发的，当然我们也希望将此产品逐步引入到欧洲及北美地区中。对我们来说，亚洲市场无论是潜力还是增长方面都是非常有趣的，蓓欧菲在亚洲地区受欢迎的程度，我们都感到受宠若惊。

　　5。 将推出什么新产品？

　　So we have put a lot emphasis in our product development to only release products that we believe work and serve well defined role。 In 2019， we plan to launch a hydrogel face mask， using lcelandic water and silica sourced from lceland。 So we are very much looking forward to that。 The facial essence that l mentioned earlier， it is also on the new product plan for 2019。 And beyond that， we are planning to launch a number of novelties including products that focused on brightening， focused on photo aging， hopefully a barely clay mask and several other items。 So we are very much looking forward to introducing those to Asia as well as other markets we are operating in。

　　我们在产品研发中非常明确只发布我们认为有效且有明确功效的产品。2019年的新产品计划中，除了我刚才提高的面部精华，还计划推出一款水凝胶面膜，含有冰岛冰川水及冰岛特有二氧化硅，这个很值得期待。除此之外，我们还计划推出一些更加新颖的产品，包括专注于亮白、抗老化的产品。我们也非常期待将这些新产品引入亚洲，乃至全球市场。