fresh馥蕾诗全球首间免税快闪店开幕@三亚

fresh馥蕾诗全球首间免税快闪店开幕@三亚
2021年07月15日 11:46 新浪时尚 微博

  fresh馥蕾诗全球首间免税快闪店开幕@三亚

  fresh Travel Retail First Ever Pop-up in Sanya

  7月9日,LVMH集团旗下高端护肤品牌fresh馥蕾诗携手中免集团在三亚国际免税城开启一场艺术与美颜融合的快闪店并推出限量版王牌产品红茶酵母酵萃精华液。快闪店不仅运用AR超现实互动区让游客们畅游中国传统自然元素(金;木;水;火;土)组成的奇境,更充分展现品牌不断探索自然与美的创新精神。 fresh馥蕾诗将看似平凡的天然成分转变为功效卓越、安全且使用感受愉悦的美颜产品,将每天的护肤过程升华为愉悦的感官之旅。 大家一起來体验沉浸式感官护肤的享受,“探秘红茶奇境,肌刻出发”!

  On 9th July, fresh has partnered with China Duty Free Group (CDF) at the Sanya International Duty Free Shopping Complex to inaugurate the pop-up store opening for the launch of Kombucha Facial Treatment Essence Limited Edition, combining art, nature and beauty in one。 With highlights of AR games embedded within the pop-up, visitors will transform themselves into the five zones of traditional elements (gold, wood, water, fire, earth), fully experiencing our boundless curiosity to explore nature。 fresh creates products that provide the highest performance possible while being safe and indulgent。 Together, let’s explore the wonders of Kombucha and immerse your skin in a sensorial journey!

  限量版王牌产品红茶酵母酵萃精华液包装由涂鸦艺术家张博设计, 其灵感源于中国流长的历史文化及fresh馥蕾诗对自然之美的追求。设计取材于中国传统的五种自然元素而成,跃动的线条仿佛带人置身蓝天之下,畅享纯净肌肤之美。

  The Limited Edition Kombucha Facial Treatment Essence is designed by graffiti artist, Edison Zhang, combining his art style derived from the history and culture of China, while interpreting fresh’s beliefs of hope, optimism and nature。 Capturing the five elements of nature, our liquid gold will transport you – and your skin – to a place where blue skies and clear skin are abundant。

  为了与游客们庆祝这次fresh馥蕾诗的里程碑,人气演员曾舜晞莅临了现场,一起探秘源自大自然的天然护肤秘方—红茶酵母酵萃精华液,将高效、安全且使用感受愉悦的美颜产品带给所有粉丝。此外,当红美妆护肤界的博主们更率先亲临快闪店活动現场,揭开红茶的美颜智慧。创意十足的快闪店外观散发出涂鸦艺术的气氛,科技感爆表的AR超现实互动及创意涂鸦墙,让游客们“涂”出属于自己的独特风格并上传到社交媒体上,区内更会为他们带来惊喜连连的福利。 “执心于礼”一直是fresh馥蕾诗的品牌基源, 因为热爱,所以分享。

  To celebrate this memorable milestone in fresh history, popular actor Joseph Zeng, made his appearance at the kick-off ceremony to share his skincare secrets of Kombucha Facial Treatment Essence with his fans。 In addition, top KOLs from all over the country also came to experience the pop-up first-hand and unveil the secrets of natural skincare。 Entering the popup, visitors will be impressed by the graffiti art ambience in the store and attracted to the interactive AR simulation games and the customizable digital graffiti that are filled with gifts and surprises。 Gifting has always been the foundation of fresh。 When you love something so much, you want to share it。

  这次快闪店让我们有机会与大家分享fresh馥蕾诗每天无尽发挥,突破极限的精神。从快闪店的独特互动乐趣到产品的愉悦使用感受都源于我们不断追求,为大家带来一个非同凡响的感官体验理念。 王牌产品红茶酵母酵萃精华液就是最佳例子, 通过核心成分红茶酵母精萃的强大力量,为肌肤抵御室外、室内和电子光污染造成的侵害。 最后,想特别感谢中免集团与顾客对于我们品牌的支持与喜爱,这就是我们用心为您带来真诚体验的最大动力。 ”

  “Our animation gave us a chance to share with the world how the fresh family see it every day。 Where the line between reality and imagination blurs to spark hope and dreams。 Taking the ordinary and making it extraordinary, whether it’s the experience at the pop-up or the amazing ingredients in our products。 Our Kombucha Treatment Essence is one of the best examples。 Fermented tea is the star of this essence that protects the skin from many types of pollution。 Thank you to CDFG and our consumers for giving us the opportunity to share our vision, and we hope it inspires all to dream big。 Sky’s the limit!”

  - fresh Senior Vice President of Global Travel Retail and Head of Hong Kong & Macau

  馥蕾诗环球免稅品部及香港澳門区高级副总裁 Michael Kim

  对于此次活动,fresh馥蕾诗首席执行长Anne-Veronique Bruel也分享了她对快闪店的期待与喜悦:“一直以来,为顾客带来愉悦的感官护肤体验都是我们不变的承诺。作为fresh馥蕾诗旅遊零售部有史以来最大的快闪店,我们携手塗鴉艺术家营造出一个前所未有的互动空间。漫步其间,你就仿若置身于大自然与艺术融合的美丽世界里,令人身心陶醉。我们深信这次多元化的快闪店概念一定会为旅游胜地三亚的顾客提供一个前所未有的愉悦体验。 ”fresh馥蕾诗快闪店活动于7月1日至7月31日持续为所有游客们开放,大家一起“肌”刻出发去三亚国际免税城“探秘红茶奇境”吧!

  Anne-Veronique Bruel, fresh’s global CEO, sharing her excitement, said “Retail experiences are fundamental to any brand, especially in travel retail。 For our biggest pop-up in fresh history, we wanted to offer a moment of escapism and sensoriality to our consumer by leveraging virtual reality, an exclusive artist partnership and multiple engagement moments which will ensure we make a lasting impression on the traveling Chinese consumers in the hot vacation spot of Hainan。“

  fresh pop-up store activity will be held from 1st July to 31st July。 Together, let’s explore the wonders of Kombucha and immerse your skin in a sensorial journey!

fresh馥蕾诗专柜与快闪店 fresh counter and pop upfresh馥蕾诗专柜与快闪店 fresh counter and pop up
AR超现实互动区 AR interactive gamesAR超现实互动区 AR interactive games
创意涂鸦墙 Graffiti Wall创意涂鸦墙 Graffiti Wall
fresh馥蕾诗与中免集团台上开幕仪式@三亚国际免税城fresh馥蕾诗与中免集团台上开幕仪式@三亚国际免税城

  Opening ceremony co-hosted by fresh and China Duty Free Group (CDF) at Sanya International Duty Free Shopping Complex

  From left to right: Mr。 Edison Zhang Graffti Artist; Mr。 Ji-Un Han, GM of fresh Travel Retail APAC; Mr。 Gao Xu Jiang, Deputy General Manager of the China Duty Free Group, Secretary of the Party Committee and Executive Director of Sanya Duty Free; Mr。 Joseph Zeng, Famous Actor; Ms。 Huang Yan, General Manager of Purchasing of Comestic and Frangances Department

  从左至右: 涂鸦艺术家张博先生; fresh免稅品部亚太区总经理Ji-Un Han先生; 中国旅游集团中免股份有限公司副总经理,三亚市内免税店党委书记、执行董事高绪江先生; 人气演员曾舜晞先生; 中免集团采购中心香化商品部总经理王焱女士

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